You make very good points Teisha. I too am surprised, shocked actually, that something like this (The Gridline Project) has not already been in place. The Gridline Project allows for seamless integration of advertising into sports viewing, and has to be seen to be believed! It is impossible to describe. Like you said, it is advanced and necessary. I realize this may sound vague, but the impact for advertisers, fans, and the sport is truly powerful, instant, and lasting! Bill Otte is an inspiration, without a doubt. The Gridline Project goes beyond inspiration and into the future of sports advertising! GO TEAM GRIDLINE!!!